Objectives: 
Write Easter-themed email copy while avoiding any religious references. 
A/B test non-traditional vs traditional CTAs.
Objectives: 
Make the reader believe that the delivery service can benefit them even in the most unrelated yet common situations; e.g., doing your taxes.
A/B test non-traditional vs traditional CTAs.
Objectives: 
Give an example of how readers can benefit from delivery service while simultaneously encouraging them to use the service.
A/B test non-traditional vs traditional CTAs.
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